Introduction of 4ps free essay sample

Marketing The 4 Ps of marketing are Product, Price, Place, and Promotion. Think of each of these as a variable which you control. The idea is to set these variables in such a way so that sales will take place. You cannot make a customer pull out her credit card, but you can certainly help her in coming to a decision by setting the right price, the retail location, the level of advertising and even product attributes such as colour or perceived quality. You control everything but the customer herself. These variables are all interdependent. Taken together, they constitute a certain mix. This is often referred to as the marketing mix. In defining this mix it is also necessary to take into account your competitors mix as well as your overall corporate goals and objectives. The idea is to come up with a mix that will clearly differentiate your products from those of your competitors while considering your corporate goals. We will write a custom essay sample on Introduction of 4ps or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, your company may wish to offer a high-end luxury type of product since your competitors are addressing the mass market and this is consistent with your companys goal of owning  the market for top-of-the-line products of this category. Definition of 4P’s Product: The marketing mix concept has its roots in the 1950s U. S. corporate marketing world, and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more services available nowadays, such as those available online. Also, the distinction between product and service has become more blurry. Either way, product here refers to products or services. The product or service you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand. Price: The price you set for your product or service plays a large role in its marketability. Pricing for products or services that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market are more inelastic, meaning that price changes will not affect unit sales very much. The price elasticity of your product or service can be determined through various market testing techniques. Place: This term really refers to any way that the customer can obtain a product or receive a service. Provision of a product or service can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, and so on The ease and options through which you can make your product or service available to your customers will have an effect on your sales volume. Promotion: Promotion is concerned with any vehicle you employ for getting people to know more about your product or service. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promoting a product. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of product or service you are selling, and availability of said promotional vehicle.

Where to Buy Sodium Hydroxide

Where to Buy Sodium Hydroxide Sodium hydroxide (NaOH) or lye is a common ingredient in many science projects, particularly chemistry experiments, and to make homemade soap and wine. Its also a caustic chemical, so its not as easy to find in stores as it used to be. Some shops carry it as Red Devil lye with laundry supplies. Its also found, usually in impure form, in solid drain cleaners. Craft stores carry lye for soapmaking. There is also food-grade sodium hydroxide, sold in some specialty cooking stores.You can find sodium hydroxide online. You can purchase it at Amazon as sodium hydroxide or lye. Pure lye drain opener, caustic soda, and pure or food grade sodium hydroxide. Depending on your project, you may be able to substitute potassium hydroxide (KOH), which has similar chemical properties and is easier to find. However, these two chemicals arent the same, so if make the substitution, expect slightly different results. How to Make Sodium Hydroxide If you cant purchase sodium hydroxide, you can use a chemical reaction to make it. You will need: Table salt (sodium chloride, non-iodized)2 Carbon electrodes (from zinc-carbon batteries or graphite pencil leads)Alligator clipsWaterPower supply (e.g., 9-volt battery) In a glass container, stir salt into water until it dissolves. Do not use an aluminum container or aluminum utensils because sodium hydroxide will react with them and damage them.Place the two carbon rods in the container (not touching).Use alligator clips to connect each rod to a terminal of the battery. Let the reaction proceed about 7 hours. Place the set-up in a well-ventilated space, as hydrogen and chlorine gas will be produced. The reaction produces a sodium hydroxide solution. You can use it as such or can evaporate off the water to concentrate the solution or obtain solid lye. This is an electrolysis reaction, which proceeds according to the chemical equation: 2 NaCl(aq) 2 H2O(l) → H2(g) Cl2(g) 2 NaOH(aq) Another way to make lye is from ashes. To do this, boil ashes from a hardwood fire in a small amount of distilled water for about half an hour. To get a large amount of lye requires a lot of ashes. Hardwood ash (e.g., oak) is preferable to softwood ash (e.g., pine) because softer woods contain a lot of resin.Let the ashes sink to the bottom of the container.Skim lye solution from the top. Evaporate the liquid to concentrate the solution. Note that lye from ashes is relatively impure but should be good enough for many science projects or to make soap. To make a crude soap from homemade lye, all you need to do is combine lye with fat. Sodium Hydroxide Projects Once you have lye, you can use it in a variety of science projects. You can make a sodium hydroxide solution to use as a base, make homemade soap, make water glass for homemade magic rocks, or try the gold and silver magic pennies experiments.